Refer to Chapter 12: Customer analytics help to solve several important problems,
including (a) classification, (b) estimation, and (c) prediction.
If you are employed or have worked at a company what opportunities exist to make better use of each of these analytical approaches to enhance customer relationships?
Or if you have limited employment experience then focus more on your role as a consumer, have you observed examples of marketing that suggest a company is engaging in classification, estimation, or prediction analyses?
Describe these examples, the extent to which the company’s customer analytics were right, and the impact that the marketing activities had on your relationship with the company.